How do I start an On Demand Vinyl Campaign?

Modified on Tue, 12 Dec, 2023 at 5:42 AM

On-Demand is a risk-free, zero-waste vinyl pressing option. Simply acquire the threshold of reservations necessary to hit your pressing goal with a fan-backed campaignFind out more here.

Great news - Anyone with an artist or label account can start an On-Demand campaign.

When you're ready to get your music on wax, so are we! 
Just follow these steps to begin:

  • Go to Dashboard > Create New Release > On Demand Campaign.

Here are the steps to get you started:

  • Check the Visualiser and Pricing Calculator tool: Estimate costs and explore various vinyl preferences. This tool can help you decide about vinyl colour, packaging options, and overall production expenses. Understanding these details upfront will help you set realistic campaign goals.

  • Upload Your Tracks and Artworks:  Submit your tracks and corresponding artworks to the platform ( these will be for campaign purposes only). Only when the campaign ends and succeeds will we reach out for the necessary formatted audio files, artworks and any other information required for pressing. Complementary vinyl mastering is offered for successful campaigns.

  • Set Up a Sales Objective: Define a clear sales objective for your vinyl pressing campaign. Determine the number of pre-orders needed to cover production costs and meet your financial goals. Be realistic; a well-defined sales objective provides a target for your campaign and motivates fans to participate.

  • Share It and Collect Pre-Orders: Use your social media channels, email newsletters, and other communication platforms to share your On Demand vinyl campaign. Direct fans to the campaign page to listen to the tracks and pre-order. Consider encouraging early supporters by offering exclusive perks or discounts for those who pre-order during the campaign period.

  • Reach Your Reservation threshold: Once the reservation threshold is reached, the production is secured and launched. If you don’t reach this threshold, you will be given the option to fund the rest of the production yourself. If the threshold isn't reached, the project is cancelled, and everybody is paid back in full.

  • You Reached Your Objective - We’ll Take Care of the Rest: Once your campaign achieves its pre-order threshold, our specialised support team will contact you to finalise the details. We'll update you on the vinyl pressing and take care of the shipping and logistics from our dedicated fulfilment centre. 

If you have any questions or need further assistance in any step of your vinyl journey, 
ontact us.

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